BUSINESS PLAN PROJECT
Business Plan gives members the opportunity to develop and present a comprehensive plan for launching a new business. This event highlights the importance of business planning as a tool for evaluating, organizing, and communicating a business concept. This competitive event consists of a pre-judged report only on the state level.
Event Overview
Division: High School
Event Type: Team of 1, 2 or 3 members
Event Category: Pre-judged Report only on the state level
Event Elements: Pre-judged Report
Pre-judged Component: 17-page report due by date specified in the State Conference registration packet
Career Cluster Framework Connection: Management & Entrepreneurship
NACE Competency Alignment: Career & Self-Development, Critical Thinking, Communication, Leadership, Professionalism
The business must not have been in operation more than 12 months prior to the first level of competition (district or state).
District
Check with your District leadership for District/Region/Section-specific competition information.
State
Eligibility
· FBLA membership dues are paid by 11:59 pm Eastern Time on December 1 (or earlier date specified by District Director) of the current program year.
· Members may compete in an event at the State Leadership Conference (SLC) more than once if they have not previously placed in the top ten of that event at the National Leadership Conference (NLC). If a member places in the top ten of an event at NLC, they are no longer eligible to compete in that event.
· Members must be registered for the SLC and pay the state conference registration fee in order to participate in competitive events.
· Members must stay within the official FBLA housing block of the official FBLA hotel in order to compete.
· Each district may be represented by participant(s) based on the Florida FBLA scaled quota system found on the Florida FBLA website.
· Each competitor can only compete in one individual/team event and one chapter event (American Enterprise Project, Community Service Project, Local Chapter Annual Business Report, Partnership with Business Project).
· Only competitors are allowed to plan, research, prepare their pre-judged component.
· All members of a team must consist of individuals from the same chapter.
Recognition
· The number of competitors will determine the number of winners. The maximum number of winners for each competitive event is 5.
Event Administration
· Pre-judged Report: The Business Plan
· Submission Deadline: A PDF of the report must be uploaded in the conference registration system by the date specified in the State Conference registration packet.
· All content must be original and created specifically for this competition.
· QR codes and links are not allowed in the asset.
· Advisers or others may not assist in preparing the project. It must be created entirely by the competitor(s).
· Assets must be new, original work and may not have been submitted at any previous State Leadership Conference.
· Assets will be judged prior to the State Leadership Conference (SLC).
· Pre-judged assets will not be returned. All submitted projects become the property of FBLA and may be published or reproduced for promotional purposes.
· Information must be supported by credible, well-documented sources.
· Any use of copyrighted material, images, logos, or trademarks must be properly documented.
· Number of Pages: The report will be no more than seventeen (17) pages.
· Reports should follow the rating sheet sequence and be formatted to fit on 8 ½” x 11” paper.
· The first page (front cover) should include the name of school, state, name of the business, and school year (2025-2026) on the cover.
· The second page must include a table of contents and each page must be numbered.
· Divider pages and appendices are optional and must be included in the page count.
· The business must not have been in operation more than 12 months prior to the first level of competition (district/region/section or state).
o Reports will follow this sequence, mirroring the rating sheet:
§ Executive Summary: Provides a brief synopsis of the key points and strengths included in the plan.
§ Company Profile: Includes basic details of the business, including an overview, mission statement, location, legal structure and governance, organization and goals.
§ Industry Analysis: Provides an analysis of the larger industry in which the business will belong, analyzes key trends and strategic opportunities in the industry, demonstrates an understanding and awareness of external business decisions.
§ Target Market: Provides a brief overview of the nature and accessibility of the targeted audience. Analyzes the market’s potential, current patterns, and sensitivities.
§ Competitive Analysis: Includes an honest and complete analysis of the business’ competition and demonstrates an understanding of the business’ relative strengths and weaknesses.
§ Marketing Plan and Sales Strategy: Demonstrates how the business’ product or service will be marketed and sold, includes both strategic and tactical elements of the marketing and sales approach.
§ Operations: Provides an overview of business operations on a day-to-day basis, including production processes, physical facility reviews, use of technology, and processes followed to ensure delivery of products or services.
§ Management and Organization: Describes the key participants in the new business venture and identifies human resources the business can draw upon as part of the management team, employee pool, consultants, directors, or advisers. It also portrays the role each will play in the business’ development and discusses compensation and incentives.
§ Long-Term Development: Gives a clear vision of where the business will be in three (3), five (5) or more years. It offers an honest and complete evaluation of the business’ potential for success and failure and identifies priorities for directing future business activities.
§ Financials: Indicate the accounting methodology to be used by the business. Discuss any assumptions made in projecting future financial results. Present projections honestly and conservatively.
§ Appendix: Includes copies of key supporting documents (e.g., certifications, licenses, tax requirements, codes, letters of intent or advance contract, endorsements, etc.).
Scoring
· The report will be pre-judged before the SLC.
· Judges must break all ties. Decisions of the judges are final. Results announced at the National Leadership Conference are considered official and will not be changed after the conclusion of the National Leadership Conference.
Americans with Disabilities Act (ADA)
· FBLA complies with the Americans with Disabilities Act (ADA) by providing reasonable accommodations for competitors. Accommodation requests must be submitted through the conference registration system by the official registration deadline. All requests will be reviewed, and additional documentation may be required to determine eligibility and appropriate support.
Penalty Points
· Competitors may be disqualified if they violate the Competitive Event Guidelines or the Honor Code.
National
If you are competing on the National level, be sure to see the National guidelines at: https://www.fbla.org/divisions/fbla/fbla-competitive-events/